CHAPTER 1
Coming up with an idea
To get started, the first thing you need is an idea. They are free to come by; the secret is in the execution!
Ideas can come as a lightbulb or eureka moment but, for most people, it is a case of realising that what you really want from life is to pursue an interest, and make a living from doing what you most enjoy. In terms of coming up with the idea, my advice is to ask yourself these three questions:
- Have you spotted a gap in the market? Have you tried to buy something that you just cannot find? If so, others might be looking for that product or service, too.
- What is your passion, hobby or skill? There is no finer way to start a business than basing it on something that takes your interest, as the working ...
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