Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

Foreword

With so many companies diving into social marketing, separating the noise from the chaff will be a challenge; as a result, differentiation on social channels is critical for brand success. Savvy marketers know that they must create a new playbook beyond traditional tactics, starting with a deeper look at the core brand presence. In fact, your approach will have to take root in how you manage the internal operations of your social media strategy. Your approach to social media and the behind-the-scenes strategy is the key to differentiation and your brand’s success on the social web.

Most outsiders quickly dismiss successful social media programs as being easy—but like an iceberg, what people perceive online is just the tip of it: the ...