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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

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CHAPTER 12Out Standing!

STANDING OUT IS A CHOICE

First off, thanks for sticking with me through the book and for making it this far! When I discuss the content of the book, I typically get two distinct reactions. The first is excitement. The individuals that fall in this category get the concepts, understand the value of the book, and want to jump in and start implementing. Many of you likely fall in this bucket and are psyched to put the book down and start working. If that describes you—awesome!

The other reaction I see is bemusement. These people love the concepts and approach, but often view them as too complex, costly, or time consuming. If you fall into this bucket, I hear you, and the good news is that you are not alone. Every individual ...

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