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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

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CHAPTER 9Stand Out Management

Managing and organizing the back-end processes of your social-marketing program is one of the biggest challenges businesses face. Your approach will help to reinforce the objectives of your social media strategy, guide the policies you put in place, and drive the roles you define for your team. Without proper structure from the beginning it will be impossible to develop a stand out strategy.

Throughout the previous chapters we have touched upon multiple aspects of management. This chapter consolidates those principles and serves as a guide to developing your management structure, strategy, and process.

A COMMON CHALLENGE

The rapid adoption of social media presents huge logistical headaches as organizations begin ...

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