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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

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CHAPTER 7Stand Out Content

Content is the single most important aspect of your social-marketing strategy. It allows you to reach the right audience, interact with that audience, and stand out on the social web. Content marketing has grown to become a significant area of focus for every business engaging in social media marketing. Understanding the intricacies of publishing and managing that content is critical to the overall success of your social media program.

IF CONTENT IS KING, CONTEXT IS QUEEN

When we talk about social content, we are talking about a very broad category of social marketing. This includes original content, such as blog posts, video, Facebook Wall posts, Facebook events, Twitter posts, photos, as well as your responses to ...

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