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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

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CHAPTER 6Stand Out Approaches to Stimulating Interaction

Facilitating interactions with your audience can be tricky. The objective is to inspire your audience to interact with the content and information you provide, and to do so in ways that draw in more viewers. It’s both an art and a science, and when done correctly, it will help distinguish your social marketing strategy.

Have you ever found yourself at a crowded party, stuck in a boring conversation with someone who seems to talk only about himself? You instinctively begin to tune him out and try to find a way to excuse yourself from the conversation in order to focus on other things.

On the flip side, you might notice that a good conversation at the same party is more like an easy volley ...

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