Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

CHAPTER 3Stand Out by Paying Attention to Behaviors

Paying attention to behaviors means understanding the behaviors that your audience displays, based on the conversations they are having and the actions they are taking. These data are used to predict the next actions of your audience. Through identifying behaviors, demonstrated pains and praises, and criteria that indicate a higher likelihood to buy, you can begin to build a correlate of the social conversations you are paying attention to and a return on your investment. Similar to the Foiled Cupcakes example, paying attention to behaviors is about listening to the social web to identify the individuals who are demonstrating a propensity to buy your product or service, based on their actions ...