O'Reilly logo

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2Stand Out by Paying Attention

Chris Brogan, social media strategist and bestselling author of Trust Agents, gave me some great advice a few years back. We were delivering a daylong social media workshop for Titleist and someone in the audience asked Chris what he believed to be the most important concept in social media. Chris paused a moment and responded, “It’s not really about what you say, it’s about what you hear and if you are paying attention.”

This is the fundamental difference between traditional marketing efforts and social marketing. Traditionally, companies develop a message, broadcast it out to the world, and then listen to customer responses, communicated largely through sales. Now, to effectively market and sell through ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required