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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis

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CHAPTER 1Stand Out

Stand out experiences have the power to change brand perception, drive customer loyalty, increase revenue, and build deep relationships.

When I travel, I do whatever I can to get home as early as possible. That means cobbling together flight itineraries that get me home quickly. Logging hundreds of thousands of miles split between several carriers isn’t ideal, and if you traveled as frequently as I do, you would think that, at some point, I would have picked an airline and stuck with it. Today I have, but it wasn’t until I was wowed by a stand out approach to customer service just a couple of years ago.

It was February 2010, and I was off to Tampa, Florida to speak at Jason Keath’s Social Fresh Conference. On this particular ...

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