Afterword: In It for the Long Haul!
You want to invest in the future success of your company. You want to do what you can to ensure growth. So, what does social media have to do with this? Everything.
Life is complex; those that simplify it win. We must do the same when it comes to social media, simplify. First and foremost, it’s about people. Second, it takes time to foster these relationships both online and offline. Those that do will reap the rewards today and in the digital decades ahead.
Every company will claim that their best customers come from word of mouth: customers telling customers or C2C. Social media brings this C2C in a scalable format and in a way where companies can participate in the conversation. What company wouldn’t want ...
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