The business value of Business Intelligence
"Making better decisions faster" is a common phrase used to describe the purpose of BI, but understanding how this purpose translates into value for the business is the key in understanding why and how BI should be implemented.
Making better decisions is valuable for the strategic management of an organization; making those decisions faster is possibly better, but strategic decisions tend to have longer time frames. So, faster is often not always better or even necessary. Making better operational decisions faster, given the much higher frequency and shorter decision time frame, is of great value to the business. For this discussion we'll focus on this less often considered operational value of BI.
Operational ...
Get SQL Server Analysis Services 2012 Cube Development Cookbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
