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Chapter 8. Communicating with users and customers

This chapter covers

  • Creating customer feedback forms with email response
  • Scheduling asynchronous background email tasks
  • Enabling secure mailing list subscriptions
  • Publishing RSS news feeds

The success of a website is often closely tied to your communication with users and customers. You need to understand their needs, desires, and concerns to provide the level of service required to acquire and retain them. By the same token, you need a way to communicate news and announcements, new products and services, marketing and PR information, operational issues, and so forth to people who need the information. It’s clear that good communication is crucial to the success of many websites and businesses. ...

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