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Sports Performance Measurement and Analytics: The Science of Assessing Performance, Predicting Future Outcomes, Interpreting Statistical Models, and Evaluating the Market Value of Athletes by Lorena Martin

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5. Touchdown Analytics

“The true competitors are the ones who always play to win.”

—TOM BRADY

Football is not only a beautifully complex game, full of strategy and intricacy, it is the quintessential sport of the United States. In fact, playbooks specific for offensive and defensive plays have been carefully designed to train players in the different strategies that can be used against opponents. The game of football is rumored to have evolved from games which involve kicking, possibly futbol and rugby.

Legend has it that an individual who was playing futbol suddenly became tired midgame of kicking the ball around, so he picked it up with his bare hands and began to run with it, and a new game was formed. As the game grew popular, football leagues ...

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