Sports Media, 2nd Edition

Index

Aagaard, Ken, 178

Adams, Dean, 250

Advertising

“corporatization” of, 191

growth of in sports media, 184

growth of niche audiences in, 190

new approaches in sports media for, 187

product placement in, 187–188

Aikman, Troy, 37

Akron Beacon-Journal, 240

Albert, Marv, 137, 215, 220

Albom, Mitch, 3, 15

Ali, Muhammad, 3

Allen, Mel, 183

Alsop, Caesar, 240

Ambrosius, Greg, 90

American Gladiators, 13

American Journalism Review, 226, 247

Anchoring for sports media

body positioning for, 129

control in, 124

creativity in, 126–127

entertainment in, 127–128

personality in, 125

tosses and ad-libs for, 129

Anderson, Dave, 54, 213

Angell, Roger, 73

Anger, Paul, 74, 75

Arledge, Roone, 52

Arlin, Harold, 159

Armstrong, Lance, 80

Arrington, Jill, 238

A Season ...