Glossary
Abbreviated game story A short, simplified account of a game that includes the essential 5Ws—who won, the score, who played well, and how did it happen.
Active voice The writing construction in which a subject acts upon a situation. It is preferred to writing in which the subject is being acted upon (passive voice).
Actuality Radio term for a sound bite, or short interview segment.
Ad-libs Unscripted portions of an on-air broadcast performance.
Advertiser driven Sports shows that are created and presented based mainly on their ability to attract advertisers or sponsors.
Agent Person who represents the financial interests of on-air sports media talent. Agents scout for new talent, negotiate contracts, and critique clients’ performance, ...
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