Introduction
I truly believe that this edition represents a significant improvement over the first edition of Sports Broadcasting, which came out in 2001. While the first edition covered several important topics that had never been addressed before, I believe this edition expands and improves on the original in many areas.
Primarily, it goes beyond sports broadcasting to take a converged look at the new sports media environment. Today's students rarely concentrate solely in sports broadcasting or print, and they must be able to write and perform across a variety of media platforms. Even someone hired as a ‘sports broadcaster’ will likely be expected to make contributions to a web site, newspaper, or magazine. I believe this edition better addresses ...
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