Career opportunities in sports marketing

Many of us have dreamed of becoming a professional athlete. Unfortunately, reality sets in rather quickly. We discover that we cannot throw a 90-mile-per-hour fastball or even touch the rim – much less slam-dunk. However, here are many other opportunities for careers in sports. In fact, there are a wide variety of sports careers in sports marketing. In this appendix, we will explore some of the career options in sports marketing and present some interview and resumé writing tips for landing that dream job. Finally, we will examine some additional sources of information on careers in sports marketing.

Before we look at some of the career alternatives in sports marketing, it is useful to ...

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