Preface
“Sometimes you win, sometimes you lose, sometimes it rains.”
—TIM ROBBINS AS EBBY CALVIN LALOOSH IN Bull Durham (1988)
Businesses attract customers, politicians persuade voters, websites cajole visitors, and sports teams draw fans. Whatever the goal or target, data and models rule the day.
This book is about building winning teams and successful sports businesses. Winning and success are more likely when decisions are guided by data and models. Sports analytics is a source of competitive advantage.
This book provides an accessible guide to sports analytics. It is written for anyone who needs to know about sports analytics, including players, managers, owners, and fans. It is also a resource for analysts, data scientists, and programmers. ...
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