Chapter 11. Secret #5: Spiral Up

Trans – for – ma – tion, oh, yeah, yeah! Can you hear the beat? Can you feel the heat?

Nine times out of ten, when executives launch substantial organizational initiatives, they are explicitly looking for a transformation. If you call a consultant, you are guaranteed to learn that your enterprise needs to be torn down to the nub and utterly remade because some aspect of your organization is completely unacceptable—for example, your culture lynches innovators or you can’t squeeze any more growth out of your wizened markets.

Whether by ourselves or with the help of the pros, we take on the task of big change fast. We dutifully articulate our aggressive vision and our three-year plan to achieve it through (fill in the ...

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