Chapter 9. Secret #4: Energize People

What makes a regional air quality engineer put himself out to make sure his hourly data flow to headquarters never hiccups when the whole thing is optional to begin with? What makes a group of people continue striving to improve their plant’s performance when they have been told that the bulldozers will show up in a few months? What makes a bunch of hotshot, twenty-something engineers bury themselves in a simulation lab and give up their nights and weekends for years to build a tester for mining equipment? What makes a group of corporate employees invent and implement a new currency in Zimbabwe so that they can keep their company’s cotton pipeline flowing?

The knee-jerk answer that most of us would give is ...

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