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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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SPIKE Spotting: Worksheets

These worksheets are here for readers to get the most out of the SPIKE methodology. Fill out each sheet for maximum effectiveness and team-building exercises when planning, implementing, and getting your organization ready to anticipate and respond to real-time SPIKEs.

Focus on Best Success to Date

What type of marketing, PR, or social media initiative comes so naturally that it doesn't feel like work when you produce it? Brainstorm 10 and write down the ideas that you enjoyed producing, which also provided excellent ROI for your current organization or one in the past. Don't edit your answers. For now, the goal is to come up with a list of marketing wins that drew upon your strengths and brought out the star marketer ...

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