O'Reilly logo

SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Internal SPIKEs

“Each customer is like a tiny bundle of future cash flow with memory”

—DON PEPPERS AND MARTHA ROGERS,AUTHORS OF EXTREME TRUST

I was recently in Las Vegas for a conference, and I stayed at a hotel on the Strip that the conference organizer booked for me. A bell-man, let's call him John, was helping me find my room and set down my bags for me. The hotel lobby was disorganized and as we got on the elevator, the door made a creaking sound that made the bellman cringe. Although he didn't say anything directly to me, I could tell he was a bit apprehensive about showing me to the room. As soon as I entered the hotel room I could tell ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required