O'Reilly logo

SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

The Pedestal Principle

“We like to put people on a pedestal, give them one character trait, and if they step outside of that shrine-like area that we blocked out for them, then we will punish them.”

—MADONNA

While the material girl may be the most scrutinized public figure of her day, she is also one of the most talked-about singers in her generation. When she is on the media's pedestal, she stays there for a long time. Be it a controversy or a charitable event, Madonna knows how to play the media and her fans to her advantage. The Wall Street Goliath Goldman Sachs should have learned from this eighties pop sensation that you never get defensive, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required