O'Reilly logo

SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Dark Websites See the Light of Day

“It was the possibility of darkness that made the day seem so bright.”

—STEPHEN KING, Wolves of the Calla

Although some SPIKEs can be as scary as a Stephen King novel, others allow us to show our organization's fortitude and perspective. It is important to understand that telling the full story is not always an option in the media. Therefore, it is necessary to create a channel, microsite, or series of webpages that better explain your point of view. We refer to this compilation of work as a dark site. While the term seems ominous on its face, the idea behind it is to offer a simple, effective resource for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required