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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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Why Wait? Anticipate Negative SPIKEs

“Out of a crisis comes clarity.”

—RANDOLPH O'TOOLE

With the SPIKE plan, you can minimize the shame and maximize the fame. Let the crisis serve you, rather than sabotage you. A perfect example of a mismanaged SPIKE is the 2013 Carnival Triumph cruise ship debacle.

How Carnival Cruise Ship Sank Its Reputation

On February 10, 2013, the Carnival Triumph suffered an engine room fire 150 miles off the Yucatan Peninsula, knocking out power to the 3,143 guests and 1,086 crew members on board the ship (“Carnival Triumph Cruise Ship Stranded in Gulf of Mexico” 2013). The Triumph floundered for four days at sea and ...

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