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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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Maximize (or Minimize) 15 Minutes (or Days) of Fame or Shame

“In the future, everyone will have fifteen minutes of fame.”

—ANDY WARHOL

Long past its 15-minute expiration date, the famous Andy Warhol quote from the 1960s golden age of traditional media still resonates in the age of social media, blogs, YouTube stars, and the Kardashian sisters. But the truth is, Warhol's snappy saying needs to be updated to fit today's “build ’em up, knock ’em down” media-centric society.

After you experience a positive or negative SPIKE in exposure, you have to learn how to navigate the following 15 days of attention that will either bring you fame—or shame. ...

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