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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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The Fairness Fallacy and How to Call a Time-Out When Things Go Bad

“Life is never fair, and perhaps it is a good thing for most of us that it is not.”

—OSCAR WILDE

All organizations, no matter how truly noble their cause, eventually find themselves under attack. Yet there persists a common misconception that good deeds alone will safeguard an organization from scrutiny. We refer to this delusion as the fairness fallacy.

What's worse is that decision makers with this false assumption often fail to develop a comprehensive crisis communications plan. Doing so seems like a waste of time and resources because they believe their code of conduct shields ...

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