O'Reilly logo

SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Finding the Lost Principle of Influence

“Public opinion is a permeating influence, and it exacts obedience to itself; it requires us to drink other men's thoughts, to speak other men's words, to follow other men's habits.”

—WALTER BAGEHOT, British journalist, businessman, and essayist

When creating and launching a new product, service, or brand, you must always weigh whether the change will produce a positive or negative outcome with the public. The most innocuous change can cause a firestorm of controversy if not handled properly. To prevent your organization from experiencing online backlash similar to what Carnival and the Cruise Line International ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required