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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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Picking the Perfect Audiences and Crafting Compelling Messages

“We often miss opportunity because it's dressed in overalls and looks like work.”

—THOMAS EDISON

Sure, spotting opportunity seems like a lot of work, but I guarantee if you and your team review the following items regularly, you can be the first and best at responding to SPIKEs. SPIKEs are your brand's one primary advantage. It's how your brand adds maximum value. It's what makes your brand different and better, and it all centers around timing. Want some good news? There is a replicable process for figuring out your perfect brand moments. And there is no question that when you communicate ...

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