O'Reilly logo

SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Be Nimble, Assemble the Right Team, and Get Buy-In for the SPIKE Method

“Jack be nimble, Jack be quick. Jack jump over the candlestick.”

—Midnineteenth-century nursery rhyme

Jack had it right: get over that flame as fast as possible so you don't get burned or, in the case of a SPIKE, get skewered. Interestingly, the significance of jumping over a candlestick (rather than landing on top of it and therefore extinguishing it) was good luck for the jumper. Likewise, being nimble in business and in applying the SPIKE method is not merely fortunate it is critical and needs to be planned for in advance. This was never truer than in today's environment ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required