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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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Why Your Brand Doesn't Stand Out

“The only limit to your impact is your imagination and commitment.”

—TONY ROBBINS

For those of you who are thinking, “But experts say we need to engage with people all the time because we need to create value all the time,” my answer is, “No, you don't!” It is a form of brand narcissism to think people want to be engaged or communicated with all the time. People have too much content coming at them to tell when your messages really matter. And you are so busy communicating value that you miss big opportunities to challenge, exceed executive expectations, and create results that change behaviors and shift perceptions. ...

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