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SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

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What's Real Brand Engagement?

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

—JEFF BEZOS, founder of Amazon and owner of the Washington Post

Imagine this.

You're going about your day, scanning through the online news site, your feeds on Facebook, Twitter, Instagram, and LinkedIn. Some things you like, some things you share, you might comment here and there, some things you just scroll past, others you click through. This is what we call engagement. And this is great for brands. Right?

But fast-forward ten minutes. Twenty minutes. An hour. Maybe you remember one or two bits of ...

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