Acknowledgments

I want to personally thank all of the corporate and association partners who shared their insights and enriched this book with their experience and knowledge. I'd also like to sincerely thank my staff at Epic PR Group, especially Jenna Gregory-Sperry, for all of their contributions to this book. A special thank-you goes to Sam Horn, who gave me the courage to bring this book to life.

Also, thank you to Suzi Wirtz for her insightful and meticulous editing talent.

Thank you to everyone who contributed to make this a collective success.

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