Foreword
Adele Cehrs attended a program I presented at ASAE's Annual Conference in Dallas, Texas, in which I introduced a method that shows how to create a one-of-a-kind competitive edge to make your priority project stand out in a crowded marketplace.
Adele was the star in one of our practice pitch sessions. I was impressed with her crackerjack smarts about the PR/marketing industry, and we continued our conversation following my program.
As soon as I heard about Adele's innovative approach for “Maximizing or Minimizing Your 15 Minutes of Fame or Shame,” I told her, “That's a million-dollar idea. You've got to write a book about that.”
Here it is!
Did you know Advertising Age reports there are 35 companies in the United States that spend more ...
Get SPIKE your Brand ROI: How to Maximize Reputation and Get Results now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
