Contents
1 What's Real Brand Engagement?
2 Why Your Brand Doesn't Stand Out
5 Be Nimble, Assemble the Right Team, and Get Buy-In for the SPIKE Method
6 Picking the Perfect Audiences and Crafting Compelling Messages
7 Manufacturing a SPIKE: Provide First-of-Their-Kind Pitches, Stories, and Messages
8 When Is Your Brand Truly Relevant? Turn Your Editorial Calendar into a Relevance Calendar
9 Brand Patience: Why You Need It
11 The Upshot of a Positive SPIKE
12 Finding the Lost Principle of Influence
Get SPIKE your Brand ROI: How to Maximize Reputation and Get Results now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.