Glossary
Numbers
4 Ps The categories into which components of marketing plans can be divided:
Product: The item (tangible) or service (intangible) that is being marketed
Place: Any location, real or virtual, at which a product or service can be purchased/procured
Price: The amount that a customer pays/will pay for a product or service
Promotion: ...
Get SPHR Exam Prep: Senior Professional in Human Resources, Third Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
