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Special Edition Using Microsoft® Expression® Web by Jim Cheshire

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Chapter 14. Using Graphics and Multimedia

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Web Image Formats

It’s often said that content is king in a Web site. If that’s true (and I agree that it is), graphics definitely hold the title of queen. Quality graphics often make the difference between an amateur Web site and a professional one. Nothing can add an aura of professionalism like quality graphics.

Not all graphics are created equal, however. Part of projecting a professional impression is the proper choice of image formats. The most common image formats on the Web are ...

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