Use Case Corner

One Web-based business offering services to political candidates utilized an array of CRM-related services to build a sophisticated online shop.

The Web site combined eCommerce for online sales and fundraising contributions, customer contact for building site loyalty, and a series of Web and telephony services.

TIP

Telephony is a term from the telecommunications industry that describes services delivering features such as chat and discussion, teleconferencing, outbound dialing, and voice recognition technology.

Get Special Edition Using® Microsoft® CRM now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.