O'Reilly logo

Special Edition Using® Microsoft® CRM by John Gravely, Laura Brown

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Market Dynamics

When companies within an industry encounter similar problems they engage in a search for answers, sometimes collectively and sometimes individually. As an idea for a solution emerges, resources begin to group around it. Industry leaders recognize it as a good solution and they begin to talk about it, the industry press picks it up as a story, and vendors begin to target the market that emerges. Figure 18.1 shows the cycle of innovation that ensues.

Figure 18.1. Innovation within an industry occurs around three key resources.

Any of the three key resources (industry leaders, industry press, and vendors) can initiate the cycle and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required