Competitors
Microsoft has done a good job of integrating the need to track data about competitors with the need to track where you are seeing your competitors and how successful you are as you confront them.
Competitor records, pictured in Figure 7.15, can be set up under the Sales area of Microsoft CRM. With respect to Competitors, Microsoft CRM enables you to track
Key high-level data points
SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
Opportunities where you are competing against the Competitor
Your Products that compete with those of your Competitor
Your Sales Literature that can be used to compete against your Competitors
Notes and Attached documents providing further information on your Competitors
Additional, custom fields ...
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