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Special Edition Using® Microsoft® CRM by John Gravely, Laura Brown

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Opportunities

Sales Opportunities (Opportunities) are a central object in the Microsoft CRM Sales functionality. Opportunities represent potential revenue-generating events. For example, in the case of a software company, an Opportunity will typically represent the possible sale of a particular product or mix of products and services. Normally, you will associate a total revenue potential amount, a projected close date, and a probability of closure. The word close in both cases refers to the successful completion of the transaction. The combination of this information creates what is known as the forecast for the opportunity. For example, an Opportunity with potential revenue of $100,000 and a 50% close probability has a $50,000 forecast value. ...

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