Chapter 4. Microsoft CRM Functional and Conceptual Overview
In this chapter
Microsoft Business Solutions, Microsoft, and Microsoft Great Plains
Microsoft CRM Product Positioning
Microsoft CRM Versions and Licensing
Microsoft CRM User Interfaces
Named User Licensing
CRM Platform
Microsoft CRM Concepts
Opportunities and Cases
Core CRM Objects
Use Case Corner—Expediting Activity Record Creation
Summary
Those familiar with CRM packages are aware that they all go about things a little differently. This chapter helps you gain a conceptual understanding of Microsoft's application and outlines and defines the system's functionality as well as terminology. Keep in mind as you read this information that this chapter, and the content of this book, refer to Version ...
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