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Special Edition Using® Microsoft® CRM by John Gravely, Laura Brown

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The Technology of Microsoft CRM

The primary technical advance behind Microsoft CRM is the architecture framework: Microsoft's .NET—which is the framework for Web services. By using the Internet to enable software applications to more easily work together, Microsoft .NET promises easier integration within and between businesses, while creating opportunities to more meaningfully connect with consumers. Microsoft CRM is the first in a planned series of business applications from Microsoft to be built from the ground up on the .NET Framework.

Benefits for Business

With .NET software and services, businesses can realize improvements in the time and cost associated with developing and maintaining their business applications. Figure 3.3 shows how an ...

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