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Special Edition Using® Microsoft® CRM by John Gravely, Laura Brown

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CRM and Transaction Processing

A day in the life of a piece of corporate data will see that data move through many different perspectives of use and handling. First, it is captured and checked for errors in entry, format, and other attributes according to its validation rules. Next, it travels to the systems that utilize the data for primary business contact, processing transactions and supporting primary business functions such as sales, order-fulfillment, and services. After being cleaned up for corporate standards, the data moves on to be shared with other systems that need it to complete their picture of the company's business, and is manipulated and stored in decision support holding areas. Finally, the data is distributed for selective ...

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