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Special Edition Using® Microsoft® CRM by John Gravely, Laura Brown

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A Multilevel Reference

This book is appropriate for both beginners and advanced users. Because Microsoft CRM is a new product, many readers will be encountering it for the first time and having Special Edition Using Microsoft CRM handy will help ease the learning curve and speed up the process. Further down the road, as your expertise with Microsoft CRM grows and you become interested in the more advanced aspects of the product, you can use this book as a reference as new questions come up.

You can expect to learn the principles of CRM, and how to apply them to your business, as well as how Microsoft CRM specifically carries out those principles for you. You'll learn how to define your requirements and make sure your implementation meets them, ...

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