Who Should Read This Book?

This book is for the business professional who is already managing customers on a daily basis. Microsoft CRM is designed for small and mid-sized companies with at least one dedicated IT staffer and a single line of business or several closely related ones.

In the typical CRM environment, the people using the software include the following. The benefits particular to each group are discussed in detail:

  • Marketing product managers, information managers, database analysts, and reporting specialists

  • Strategic planners, business-development managers, change managers, and market strategists

  • Financial managers and pricing and profitability analysts

  • Advertising and Public Relations specialists, sales and service personnel, promotion, ...

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