Troubleshooting

Demonstrating Before a Group

Q1:What's the best way to do a product demonstration for a group?
Whenever you have to focus the attention of the audience on a prop (a tangible object), you should be concerned about physical perspective. If your physical perspective of the object—your viewing angle—is different from that of the audience, communication is lost. Many product demonstrations fail because the presenter and the audience do not share the same perspective during the demonstration.

For example, let's say the product you need to demonstrate is small enough to rest on top of a table and light enough that you can hold it up to show people. If you are standing and the audience is sitting, the object will be viewed from different ...

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