Understanding External Presentation Skills
“It's not what you say, it's how you say it!” We've all heard that before. And it's especially true when making a presentation.
A study of relationships found that 55% of everything you say is what you look like when you say it. Another 38% is how you actually deliver the information. And only 7% is what you say. Only 7%! You might say this is a measurement derived from personal relationships and not business ones. I say our personal and business lives are so interrelated that it's hard to separate them. To me, this says that the biggest part of communication is nonverbal.
Note
The referenced study is from work done by Albert Mehrabian, Ph.D., and Professor Emeritus of Psychology, UCLA. Dr. Mehrabian ...
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