Designing an Internet or Intranet Site

What exactly does it mean to design an Internet or intranet site? It means

  • Making it a distinctive site

  • Making it easy for users to find everything

Creating a distinctive site is not so much about making an award-winning site as making a site that is distinctive for your company or organization. You want every visitor to your site to know that they are visiting a piece of your company or organization. Just as most companies spend time and money on projecting a corporate image through advertising, they need to make sure this same image is projected on the corporate intranet or Internet Web site. More on this in the following section, "Choosing a Site Theme."

One of the most frustrating experiences for visitors ...

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