PARTIIICreating WinningExecutive Presentations

What matters at the top level is the content of your presentation. It is not a time to try to be entertaining or charismatic. The audience is there to make decisions and is under pressure to move quickly through the agenda. If the homework has been done, and the content is relevant and delivered in a timely manner, your listeners will overlook poor presentation style.

On the other hand, no one told me that they preferred a bad speaker. When it comes to content vs. delivery, go for content. Now, C-level executives are humans who, like any other audience, will be influenced (unconsciously) by how the message is delivered. A speaker who mumbles, looks at the floor, does not seem enthusiastic, and reads ...

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